The Novi Sad Film Festival is an international competitive festival of feature films in Novi Sad. The five-day festival takes place at locations in the heart of the city and brings current film achievements of directors to the audience, including four competitive and six revue film selections, panel discussions focusing on the future of the seventh art and new technologies, an industry program that creates a significant space for future production and co-production development with accompanying music program, and visits from some iconic names from the world of the film industry. In an effort to position itself as a new symbol of Novi Sad, the festival is directed towards national and international cinema. This way, the Novi Sad audience and film creators are provided with insights into world production, while at the same time creating an ambiance for presenting Novi Sad and national cinema to the world. This fosters awareness among future professionals, Novi Sad and domestic filmmakers, as well as a broader audience about film culture, while following the rich film history that Novi Sad possesses, affirming Novi Sad as a 'film-friendly' environment.