UX Writing: The usual rules no longer work

We won't talk about the text on buttons or argue about headlines. Instead, we'll try to analyze current trends and look into the future.

Let's talk about AI-Native competencies and why they are necessary for UX editors and designers, discuss responsibility for results and slight imperfections that help create a unique tone of voice.

This meetup is for those who have already faced tasks with no easy answers:

• work with texts in complex or non-standard products
• write or edit in a non-native language
• use AI and automation in their work
• make decisions where the cost of error is high

The meetup is suitable for:

• UX editors
• Product designers
• Product managers
• Localizers
• Content leads
• And anyone who works with product communication and wants to understand how to keep up with trends

Спикеры

Ира Моторина, Сo-Founder ohmypromopt.com и Head of AI, UX & Trigger Comms в Туту

Тема — Несовершенство и эмоции. Как делать человечно

Оля Побегуц, тим лид b2c-редакции в Альфа Банке

Тема: Как UX-редактору стать AI-Native?

Никита Чернов, ex-Principal UX Writer & Content Designer в Data-Driven Lab, ex-Yandex

Тема: Как я вижу макет, который приносит мне дизайнер: исповедь UX-райтера

Владислав Кроха, шеф-редактор в Сбере и Далее. Развиваю редакцию sberbank.ru, помогаю разрабатывать ИИ-инструменты

Тема: Спецалист по текстам контексту: чем занимается редактор в команде ИИ-продукта